Grab a spoon and celebrate the most important meal of the day at Battle Creek’s National Cereal Fest! This signature festival highlights Battle Creek’s heritage as the birthplace of the cereal industry and is a tradition that draws people from far and wide. The fun begins with the Grand Cereal Parade on Friday evening. Then Saturday morning, sit down at the World’s Longest Breakfast Table and enjoy a nutritious, delicious and FREE cereal breakfast! For more information call (269) 962-2181.